Two Tribes?

Cite this article as:
Andrew Tagg. Two Tribes?, Don't Forget the Bubbles, 2016. Available at:

Setting up a conference can be a challenge. When you have a product that you want to to market you have to first know your target audience.  We have a broad readership at Don’t Forget The Bubbles and so defining our target audience has been a particular challenge.  Readers will know that we aim to be inclusive but in three days it is impossible to be all things to all people.  Some craft groups may inevitably feel left out or assume they are victims of tribalism.